Fashion PWR is driven by the goal to make having a sustainable closet to be fun, easy & accessible. We all have the concern and the responsibility to consume in a more sustainable way, but there are so many barriers that can make it feel like a chore, stopping it from being our first choice.
Consuming sustainably can be fun and fit everybody, but the best way of consuming can differ individually; for some it can be thrifting, but for others it can be swapping or borrowing. Everything is more fun when doing it collectively. We can uplift and inspire each other in ways that adjusts to our needs, our personality, and that fills us as individuals too.
It has to be easy, because there is no reason to mystify or to make something that we all can have access to feel unreachable. Making it easy makes a choice become something natural, a part of your life. And that is the part where we at Fashion PWR try to find and bring you different tools to make it easy having a sustainable closet.
Nothing should stop you from expressing yourself, and you should not have to feel that you have to choose between your style and your environmental conscience. Fashion, and consuming sustainably, can still feel exclusive. Everybody should look good, being able to express themselves through their style, and feel good, knowing that their environmental responsibility isn’t being compromised.
We started a while ago with promoting ways to have a more sustainable closet.
Before getting to this point of being a marketplace, we started with events, workshops, selling and renting out handpicked secondhand/vintage items, but we felt that the best way to achieve our goal was creating this place where you are now. Because this way would be more fun, easy and accessible for everybody.
We are an independent initiative, meaning our resources are limited, but our motivation is bigger than us.
Join us to support our initiative while having a sustainable closet.
Joana Santos is the creator of Fashion PWR. She is an entrepreneur with a passion for sustainable fashion. She is fascinated with how clothes can help people to express themselves, and loves helping people to have the perfect closet for them, while still being sustainable for the planet.
Her journey to help people consuming and maintaining a more sustainable closet started in 2015. She had one of the first clothing rental service for events & everyday clothes including styling in Brazil and had a clothing and styling subscription box service. Since moving to Sweden she has been involved in organizing the event “Sustainable Fashion For All” in Linköping Sweden, as well as collaborating with other initiatives in workshops and events.
So far she has been a F/ACTivist in the F/ACT movement, and a participant in the initiatives Migrant in Fashion and Women In Creative Power (WICP).
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